A plea to pharma to campaign for transparency: interview with Ben Goldacre

For the supporting article and to add your comments, please visit http://www.pharmaphorum.com/2012/11/3... Dr Ben Goldacre shares his views on publication bias in the pharmaceutical industry and how this problem needs to be addressed. 00:15 -- Ben's background and what got him interested in journalism. 01:26 -- The focus of Ben's writing. 02:34 -- Ben's views of science reporting in the British media. 05:51 -- What Ben thinks pharma is doing wrong with regards to publication bias and the lack of transparency. 13:54 -- What organisations Ben thinks are making a positive change in this area. 18:13 -- What pharma can do to address publication bias. 22:24 -- Ben's view on how pharma interacts with physicians.